What are Long Tail Keywords And Why Long Tail Keywords Is More Important Than Exact Match Keywords

Keywords are one of the most important tools in your arsenal without them, you can’t focus your copy, or work with your writers to really laser target results from everything from organic search to PPC campaigns. They are absolutely essential to the smooth running of any site or project online and should be something that everyone knows how to use.

But, long tail keywords specifically can make the difference between an amazing site and a mediocre one. There are several reasons, but we’ve targeted the top five, to give you tips and tricks.

What are Long tail Keywords:

Long tail keywords are the narrow focus keywords that typify the topic – they are keywords that talk about specific areas of your site. For example, if you sold websites – your long tail keywords could be PHP (as you program in it – or offer support for it), Ruby, Web design, Fantastico, or even things as mundane as whether you host windows or Linux only. It’s these specific words that become your ‘long tail’ keywords.

The idea of ‘long tail’ keywords comes from the concept that as you look at a chart that shows people searching, you’ll get a tail of increasingly more focussed, and increasingly more specialised words, but because these words are so specialised, in any niche, they are far easier to monetise, as people are specifically searching for them.

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Long tail keywords and ranking:

It is much easier to rank for long tail keywords than for more common keywords. Another benefit for focussing on long tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product.

The longer and more specific the search terms are, the higher the chances of conversion are. I am currently looking for a cottage in France to spend our next summer vacation. I started my search with the term ‘vacation France’. After some searching, I quickly discovered I wanted to go to the Dordogne, and preferred a house in the countryside. My search still continues, but now I use terms like vacation house countryside Dordogne. A long tail keyword. Using this keyword, I found new sites, which more closely resembled my vacation wishes. Chances for me to book my vacation largely increased.

Use your knowledge wisely:

In hobbies, we’re all experts at something. Long tail keywords play on this – and while it’s true you’ll attract less general browsers this way, your expertise may help others. It’s the main reason there are so many niche sites online, and there’s always room for one more. But in sharing your knowledge, you may also be able to monetise it – and that’s where long tail keywords come into their own. By monetising your content, you’ll find that your income stream becomes more secure, eespecially if you expand your site in several directions of depth.

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Know what your clients really want:

Knowing and understanding what your visitors are searching for can give you some solid keywords to work on. If you can’t access stats from your web hosting dashboard or don’t know what to do with the stats, then you should consider using a program that is user friendly, such as Analytics, or similar. Once you know what people are searching for you can target your content more effectively. Understanding search patterns will also help you plan for content, especially if your site is seasonal or has a busy period and a quieter period.

Don’t be too obscure:

It’s important not to be too obscure with keywords – it takes a bit of practice, but focusing on providing content for one lone searcher isn’t going to be as cost effective as providing content for five or ten searches. It’s important to keep perspective on your content – but equally important to follow your heart. Your passion should be reflected on your website, so if you’re interested in talking to that one person who shares exactly the same interests as you, go for it. While other people may not search for this content, anyone that sees it will see your content as more authentic.